Aveda & Shape's Initiative Towards A Better World:

Did you know that when bottles are recycled, their caps (which can't be processed by recycling machinery) are often cut off and thrown away, ending up in landfills, oceans, rivers, and too often, in the mouths of baby sea animals? This causes the animals to either choke or end up with bellies full of plastic, which eventually leads to death due to malnutrition.

What can you do to help?

From March 10th through May 10th, Aveda stores will be accepting any and all of your hard plastic caps (e.g. from bottles of water and soda, laundry detergent, facial cleansers, shampoo, etc.). To participate, visit aveda.com/stores to find an Aveda store location near you. Don't see one within driving distance? Mail in your caps instead to: Aveda Re-Cap Program, ACA Waste Services, 40 EADS Street in Babylon, NY 11704. Bonus: Bring in 25 or more caps and you'll receive a free sample from one of Aveda's hair or body-care lines (limit one per customer).

Please Join the Eco-Cause and save hundreds of baby seals,penguins,and turtles!